Building A Brand

I’ve spent the last 5 years building the Lisa_G brand at RentACoder, and I’ve done a pretty good job of it if I do say so myself. I’m ranked #2 out of 280,000 service providers, and that fact alone contributes to my winning a lot of new projects even though my fees are often two to three times higher than my closest competitor.

Despite my success there, I’ve set a goal to make 2010 the year that I expand my business outside of the relative comfort and security of RentACoder and take my company into the open marketplace. And I’m going to share how I do that with you.

My first step is to build this LisaDozois.com into a showcase for my products and services. I’m going to add e-commerce and order processing features as well as project management. This site is officially 2 hours old.

Follow along as I define the site’s requirements and pick the plugins and widgets I need to get the job done. I envision some custom programming and database design as well. I’ll share all the gory details, successes and failures as I make my way through the process.

Check this post daily to see what I’ve accomplished. And start thinking about how you can use what you learn here to build or strengthen your own brand.

After the site is built, I’m going to kick off my SEO and social marketing strategy. That should be informative, so don’t miss it.

It’s 3:10 AM. I’m going to bed. Hope to see you tomorrow at LisaDozois.com.  I’ve got a lot of work to do.

- Lisa